From a young age, I was drawn to the power of visuals and words — not just for their aesthetic, but for their ability to move people. This passion led me to explore marketing, video production, and social media, where I began building not only content but also communities. Whether it’s through UGC videos, community management, or content strategy, my goal has always been to create something that resonates — something real.

While pursuing my studies in finance, accounting, and taxation, I simultaneously immersed myself in hands-on marketing projects. I've worked with agencies, collaborated with international brands, managed event coverage, and led creative campaigns that blend analytical thinking with emotional storytelling.

I’ve also been part of choirs, teams, and student events — each chapter shaping my sense of collaboration, leadership, and empathy.

Today, I focus on helping businesses and creators grow their presence online, build trust through content, and reach their goals with clarity. I believe in human-centered marketing, honest storytelling, and a bit of humor when the world feels too serious.